2021 has been a hell of a year, both on and off football platforms! 

For many of us in the football gaming community the year did not start well to say the least. The Football Index (and other similar platforms) came crashing down, causing misery for many of us. People lost a  lot of money. I, and indeed many other content creators, lost businesses we’d spent years building. 

And this was all just over six months ago, which is incredibly hard to believe. So much has happened since then. 

Some of us went to other platforms like FPL and Sorare. Lots of us actually found we were sick of these games, and drifted off. I did a little writing for Fantasy Football Scout and also started the Sorare Academy with them too which has been a really interesting project.

Apart from that though, I’ve been really quiet online. But I’ve been working furiously on something behind the scenes. And today I’m excited to share a little bit more about what I’ve been up to! Because if you love football games and the chance to earn rewards on merit without all the stress of risking your money… this is for you.  

I am Head of Product on CLUB! What's that!?

CLUB is a brand new free to play game for mobile that will enter beta in April next year: 

  • Based on the performances of real world players, with an innovative scoring system that puts my thousands of hours of working out what makes players tick in fantasy games to use. Wouldn’t it be amazing if we could make the scoring system actually reflect what the fan sees on the pitch!?

  • Build your dream fantasy team from across Europe’s top 5 leagues! And take the action into the Champion’s and Europa Leagues!

  • Live, Dynamic Transfer Market, where we the players decide the prices based on supply and demand. Invest in youth. Try to win now with the veterans. Which is best? Nobody will ever agree – and that’s the whole point.

  • Competitive Ranking – Start your CLUB in the Amateur League and work your way all the way up to CLUB ELITE! 

  • Play and Earn – Your CLUB has value. If you build a club up to the top levels of the game, other people may want to buy it from you! And along the way, you will be able to sell items you earn to other players such as custom kits, club badges, and other cosmetic items… which brings me onto…

  • Full customisation of your dream team! Kit. Badge. Stadium… Even the mascot! CLUB will give you the chance to really express your personality, and run the CLUB your way. 
I am incredibly excited about this game. It’s been an open secret that for the last 6 months I’ve been the Head of Product on CLUB, which means I lead on the game design and work with the developers to make it happen! I don’t think many people ever get the chance to build their dream game, and I feel really lucky to do so! 

Be Part of Our Community!

I would love it if my former readers came with me and joined the CLUB community as some of it’s earliest adopters. We have a Discord server set up for regular chat here, and we now have just over 1,000 people in it. You can join me there, and contribute to how the game takes shape.


At the end of January we will be giving our earliest supporters the chance to get their hands on something special – a Founding Club – which is going to come with a whole host of benefits and could well be really valuable one day. More details in the Discord. 

You can track me down and say hello in Discord… via this surprise face reveal! 🙂


And if you aren’t so Discord inclined… go ahead and pre-register here which only takes a moment and you’ll be able to get updates as we progress. 

Once we hit January we have 12 weeks until the demo version of the app will be in people’s hands! So it will be a blast getting that ready. But right now… I’m going to take my first real holiday of 2021 and get myself a drink.

Merry Christmas to all of you 🙂 



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